Archive for December, 2009

Welcome! The Unveiling Of The New Website

As a Graphic Design Company serving Northern Virginia, Maryland and Washington DC, offering
Branding, Graphic Design, Marketing Services, Printing Services, and Website Design for companies, associations, publishers, government agencies and organizations, we have been making ourselves find the time to recreate our own website. As we all know, it is the hardest to find the time to do the very things we advise for our clients.

We are done! We are thrilled! We are tired! AND, we are happy to welcome you to the unveiling. Please have fun and become informed as we post useful tidbits of knowledge and experience that we have gained over our 20+ years of serving clients.

As the TRUE alternative to other ad agencies, marketing agencies, and graphic design and website design firms, we want our site to not only be a marketing tool, but also be a resource for information for our clients and associates. We also hope that we can be an occasional source of levity and smirks. Please check back in to peek at our blogs and visit our frogs. (OK, levity, smirks, and maybe some groans and eye-rolls).

Christie-Adam Salon & Spa

Client: Christie-Adam Salon & Spa
Project: Identity Brochure
Services: Graphic Design, Printing
Applications: Adobe CS
Business Type: Small Business

Christie-Adam Salon & Spa, a Northern Virginia salon and spa with multiple locations, approached us to implement the graphic design for their new marketing strategy. We started with store signage and table-top displays to give them a new, upscale image – more in line with their target market. We then applied the new feel and message to their corporate brochure and an exciting direct mail campaign. We will soon be translating the new image and brand to the Website and Email campaigns.

FindWhere

Client: FindWhere
Project: Magazine Advertising
Services: Graphic Design
Applications: Adobe CS
Business Type: Technology Company

We were asked by FindWhere, a Northern Virginia-based technology company that specializes in advanced GPS, satellite mapping, and wireless communication for consumers and businesses with precision tracking and location services, to create a series of magazine ads for their company to run in a national publication. We designed bold, eye-catching imagery and highlighted their top selling points.

The Carifo Group

Client: The Carifo Group
Project: Corporate Website
Services: Graphic Design, Website Design
Code: XHTML
Business Type: Meetings Industry

The Carifo Group’s clients utilize their services for executive, sales, marketing and merchandising meetings as well as incentive travel and fund-raising events. They also assist in the coordination of specialized corporate events. TRUE creative services designed and developed a unique and eye-catching Website utilizing Cold Fusion at the client’s request.

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Futures Industry Association

Client: Futures Industry Association
Project: 2010 Calendar
Services: Graphic Design
Applications: Adobe CS
Business Type: Trade Association

Futures Industry Association, a Washington DC based trade Association, provides a forum for futures and options professionals from around the world to share information and concerns about the global futures industry as well as serving as an effective liaison between the industry and Congress. It was important that they have a striking, yet highly user-friendly calendar to distribute at their annual conference. The calendar provides details on upcoming events and conferences as well as multi-national holiday observances.

TAM: Technology and Media Division of the Council for Exceptional Children

Client: Warger Eavy and Associates
Project: TAM Product Flyer
Services: Graphic Design
Applications: Adobe CS
Business Type: Publishing and Communication Services

TAM is the official membership division of the Council for Exceptional Children that works to promote the availability and effective use of technology and media for individuals with exceptional learning needs. We have been creating various marketing and educational materials for them in conjunction with Warger, Eavy & Associates, a full-service communications firm that specializes in publishing support to private and public sectors. Projects include: Educational tools such as fans, journals, monographs, readings, planners and other materials. We also design their communication collateral and designed and developed their Website.

Portrait Playtime

Client: Portrait Playtime
Project: Website Design
Services: Website Design, SEO
Platform: WordPress
Code: PHP, XHTML, CSS, Javascript
Business Type: Photography

Portrait Playtime photography, located in Vienna, VA and serving Northern Virginia, Metro DC and Suburban Maryland, offers location and studio portraits of babies, children, individuals and families. The owners of Portrait Playtime chose us to develop creative branding and to design and develop a search engine optimized, user-friendly Website that they could easily update and add to themselves. We created a site that expresses the unique creativity of the company and their passion for their work. We created their site on a WordPress platform giving them the flexibility to update and add portfolio samples themselves whenever they need. We also created their identity brochure, business cards and magnets.

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USAID: U.S. Agency for International Development

Client: USAID
Project: Patrick Leahy War Victims Fund Brochure
Services: Graphic Design
Applications: Adobe CS3
Business Type: Government Agency

USAID is an independent federal government agency that receives overall foreign policy guidance from the Secretary of State. TRUEcs was approached with the honor of designing the Patrick Leahy War Victims Fund Brochure in order to bring attention to the accomplishments and effectiveness of the fund over the past 20 years. Our goal was to design a compelling, dramatic presentation while maintaining adherence to strict existing branding guidelines set forth by USAID.

The Promenade Bolingbrook & Northfield Stapleton

Client: The Promenade Bolingbrook Retail Mall & Northfield Stapleton Retail Mall
Project: Print Ads, Signs, Direct Mail Collateral, Print Marketing Material and related Web Banners
Services: Graphic Design, Web Design, Printing, Marketing
Applications:Adobe CS
Business Type: Corporation, Retail

Owned by Forest City Enterprises, The Shops at Northfield Stapleton and The Promenade Bolingbrook are 2 open air shopping districts featuring specialty shops and restaurants. The client asked us to maintain a high-profile advertising campain consisting of both web and print marketing collateral.

New Equity Painting and Home Enhancement

Client: New Equity
Project: Identity Package and Marketing Collateral
Services: Graphic Design, Printing
Applications: Adobe CS3
Business Type: Home Remodeling Industry

New Equity Painting is a Northern Virginia based painting and home enhancement company. The client was in need of start-up brand identity materials consisting of a pocket folder, business cards, stationery, promotional flier and brochure to convey the unique style and quality level of their talent and service.