Earlier in the year, we produced an article about best practices used when creating an annual report, “Short, Simple, and Sweet – Rules for Effective Annual Reports.” Today’s article goes into further detail about why you should follow those best practices and how to...

In honor of all of those marketing coordinators, membership directors, and executive directors who are working tirelessly to convey a year’s worth of effort and make sense of a 5-year marketing plan in a few amazing paragraphs, here are some tips for creating an effective annual report that attracts new members and donors in 2014.

Modern annual reports are economical marketing chameleons streamlined for readability, accessibility and branded in-line with an organization.