The Top 5 Reasons to go Above and Beyond with your Annual Report
Earlier in the year, we produced an article about best practices used when creating an annual report, “Short, Simple, and Sweet – Rules for Effective Annual Reports.” Today’s article goes into further detail about why you should follow those best practices and how to...
3 Short, Simple, and Sweet Rules for Effective Annual Reports
In honor of all of those marketing coordinators, membership directors, and executive directors who are working tirelessly to convey a year’s worth of effort and make sense of a 5-year marketing plan in a few amazing paragraphs, here are some tips for creating an effective annual report that attracts new members and donors in 2014.
Nonprofits, How Do you Rank on These Three Influential Websites?
Have you updated your organization’s profile on these up-and-coming information hubs for nonprofits?
5 Reasons Why Your Organization Should Produce an Annual Report
Modern annual reports are economical marketing chameleons streamlined for readability, accessibility and branded in-line with an organization.
Non-Profit and Association Marketing and Communication Trends 2014
SPT and True recently reached out to over 100 associations and non-profits headquartered in the metro Washington D.C. area, in order to determine how the slow economic recovery and rise in new technologies have affected marketing communication strategies over the past...
Public Service Announcement: Heartbleed Bug
Last week a major bug was discovered in the widely used SSL source code. SSL code is used in many different security products and secure web browsing—think websites that start with https:/. Dubbed “Heartbleed,” this bug allows malicious users to steal small bits...
When Great Branding Just Isn’t Enough
Since TRUE creative services has partnered with Strategic Practical Thinking — creating SPT and TRUE — we have the unique skill set to investigate this pivotal area of a company at a critical stage of growth and development. The outcome for our client — almost $1M saved in misplaced investment.
Is Your Website Losing You Business? Responsive Web Design — The Latest Advantage for Your Business
One of the biggest challenges in designing and developing for the web is the amazing and ever-changing technology. When it all started to gain popularity, having a website was just “cool” and meant you were “on the cutting edge”. Now, if you don’t have a website, your...