Collage of Sales Colateral

Client: Comfort Home Care

Project: Content Marketing Campaign

Industry: In-Home Care, Home Services

“We had a prospect download the Is It Time for In-Home Care guide Tuesday. I followed up with an email yesterday thanking them for downloading it and asking if there are any questions I can answer. She called the office this morning to hire us! Wow! It was a rush to see it happen just like it was designed.” — W. Gelfeld, Founder

The founder of Comfort Home Care was seeking a solution to increasing the qualified lead traffic to their in-home care company website and, at the same time, creating tools to assist his sales team.

We presented the solution to create a series of informative guides that would serve as both online remarkable content—fueling an inbound marketing campaign—as well as traditional printed material to distribute as in-person sales tools during sales calls, trade shows and presentations.

The talented team at TRUE created the written content, custom illustrations, design, landing pages and supplied the printed materials for a complete turn-key experience for the business owner. The business owner is thrilled!

“Wow! I like it! It’s really different than things we’ve done in the past. It’s really branded, we look like a real company!” — W. Gelfeld, Founder